{"title":"NeoPixels","description":"\u003cp\u003eBrowse our NeoPixels collection. Best Price.\u003c\/p\u003e","products":[{"product_id":"neopixel-ring-12-x-5050-rgbw-leds-w-integrated-drivers-warm-white-3000k","title":"NeoPixel Ring - 12 x 5050 RGBW LEDs w\/ Integrated Drivers (Warm White - ~3000K)","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e12-LED RGBW NeoPixel Ring (Warm White) with individually addressable pixels, 32-bit colour control, and a dedicated white channel. Chainable, 5 V powered, and controlled from a single pin — perfect for compact, high-impact lighting projects.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eWhat’s better than smart RGB LEDs? Smart RGB + White LEDs! This 12-LED RGBW NeoPixel Ring (Warm White) adds a dedicated white LED to every pixel, giving you richer colours, cleaner whites, and far more flexible lighting effects — all arranged neatly in a circle.\u003c\/p\u003e\n\u003cp\u003eThe ring measures 1.45″ (37 mm) in outer diameter and features 12 ultra-bright, individually addressable NeoPixels. Each LED contains its own driver chip, so every pixel can be controlled independently using just one microcontroller pin. The rings are fully chainable, letting you connect multiple rings together by linking the data output of one to the input of the next.\u003c\/p\u003e\n\u003cp\u003eEach NeoPixel includes constant-current drive (~18 mA per channel), ensuring consistent colour even if the supply voltage varies. No external resistors are needed — simply power the ring from 5 V DC, and you’re good to go.\u003c\/p\u003e\n\u003cp\u003eEach pixel is “split” internally: one half provides the familiar RGB, while the other is a warm white LED with yellow phosphor. Unlit, the white element looks a bit like an egg yolk, but once powered it’s extremely bright. Brightness and colour are controlled using 8-bit PWM per channel, giving 32-bit colour control per pixel. This makes the ring ideal for smooth colour blends, warm white illumination, or combining both in a single animation.\u003c\/p\u003e\n\u003cp\u003eNeoPixels use an 800 kHz single-wire protocol, which requires accurate timing. The PWM refresh rate is around 400 Hz, which works well in most cases but can be noticeable if the LEDs are moving. For higher-speed visual applications, DotStars offer a 20 kHz PWM rate, though NeoPixels remain a great choice for most projects.\u003c\/p\u003e\n\u003cp\u003eBecause the PWM engine runs inside each LED, once you send the colour data, the ring continues driving the LEDs on its own — no constant updates required. Control data is passed along the ring using an internal shift-register design, allowing an effectively unlimited number of chained pixels.\u003c\/p\u003e\n\u003cp\u003eExtensive documentation is available, including wiring guides, power calculations, and example code. Be sure to use a NeoPixel library with RGBW support — standard RGB-only libraries will not work correctly. The Adafruit NeoPixel library fully supports RGBW devices, and the NeoPixel Überguide covers everything from basic setup to advanced animations.\u003c\/p\u003e\n\u003cp\u003eEach ring is fully assembled and tested and includes 12 individually addressable RGBW NeoPixels.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VixZ1GFgksg?si=imNkw1VzNDLnvePI\u0026amp;start=295\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOuter diameter: 36.8mm\u003c\/li\u003e\n\u003cli\u003eInner diameter: 23.3mm\u003c\/li\u003e\n\u003cli\u003eThickness: 3.25mm\u003c\/li\u003e\n\u003cli\u003eWeight: 3.3g\u003c\/li\u003e\n\u003cli\u003eMay ship with either WS2812B or SK6812-based LEDs. They are the same brightness, colour and protocol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRevision History\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs of November 1, 2023\u003c\/strong\u003e – we've updated this PCB with Adafruit Pinguin to make a lovely and legible silkscreen - you may get the new PCB or the older version with vector fonts - both are identical other than the fancy silkscreen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eResources\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWS2812 Datasheet\u003c\/li\u003e\n\u003cli\u003eSK6812 Datasheet\u003c\/li\u003e\n\u003cli\u003eTutorial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePackage Contents\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1x NeoPixel Ring - 12 x 5050 RGBW LEDs w\/ Integrated Drivers - Warm White - 3000K\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlease note:\u003c\/strong\u003e May ship with either WS2812B or SK6812-based LEDs. They are the same brightness, colour and protocol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Adafruit","offers":[{"title":"Default Title","offer_id":53697506935060,"sku":"yzl1787257468262","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9486\/7220\/files\/neopixel-ring---12-x-5050-rgbw-leds-w-integrated-drivers-warm-white---3000k_1.jpg?v=1787257472"},{"product_id":"neopixel-ring-16-x-5050-rgbw-leds-w-integrated-drivers-warm-white-3000k","title":"NeoPixel Ring - 16 x 5050 RGBW LEDs w\/ Integrated Drivers (Warm White - ~3000K)","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e16-LED RGBW NeoPixel Ring (Warm White) with individually addressable pixels, dedicated white LEDs, and 32-bit colour control. Chainable, 5 V powered, and controlled from a single pin—perfect for circular lighting and animation projects.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eWhat’s better than smart RGB LEDs? Smart RGB + White LEDs! This 16-LED RGBW NeoPixel Ring (Warm White) adds a dedicated white LED to every pixel, delivering brighter whites and more flexible lighting effects in a neat circular layout.\u003c\/p\u003e\n\u003cp\u003eThe ring has a 1.75″ (44.5 mm) outer diameter and features 16 ultra-bright, individually addressable NeoPixels. Each LED includes its own driver chip, so every pixel can be controlled independently using just one microcontroller pin. The rings are fully chainable—simply connect the data output of one ring to the input of the next to control multiple rings from a single pin.\u003c\/p\u003e\n\u003cp\u003eEach NeoPixel provides approximately 18 mA constant current drive, ensuring consistent colour even if the supply voltage varies. No external resistors are required, keeping designs compact and simple. Power the ring from 5 V DC and it’s ready to go.\u003c\/p\u003e\n\u003cp\u003eInternally, each pixel is “split”: one half handles the familiar RGB, while the other is a warm white LED with yellow phosphor. Unlit, the white element looks a bit like an egg yolk, but once powered it’s extremely bright. Brightness and colour are controlled using 8-bit PWM per channel, giving 32-bit colour control per pixel—ideal for smooth colour blending and warm white illumination.\u003c\/p\u003e\n\u003cp\u003eNeoPixels use an 800 kHz single-wire protocol, which requires accurate timing. The PWM refresh rate is around 400 Hz, which works well for most applications but may be noticeable if the LEDs are moving. For higher-speed visual effects, DotStars offer a 20 kHz PWM rate, though NeoPixels remain an excellent choice for most projects.\u003c\/p\u003e\n\u003cp\u003eEach LED contains an embedded microcontroller and operates like a shift register, passing data from one pixel to the next. Once colour data is sent, the built-in PWM continues driving the LEDs automatically—no constant updates needed.\u003c\/p\u003e\n\u003cp\u003eComprehensive documentation is available, including wiring guides, power usage calculations, and example code. Be sure to use a NeoPixel library with RGBW support, as RGB-only libraries will not work correctly. The Adafruit NeoPixel library fully supports RGBW devices, and the NeoPixel Überguide covers everything from basic setup to advanced animations.\u003c\/p\u003e\n\u003cp\u003eEach ring ships fully assembled and tested, with 16 individually addressable RGBW NeoPixels.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOuter diameter: 44.5mm\u003c\/li\u003e\n\u003cli\u003eInner diameter: 31.75mm\u003c\/li\u003e\n\u003cli\u003eThickness: 3.25mm \/ 0.13\"\u003c\/li\u003e\n\u003cli\u003eWeight: 4.2g\u003c\/li\u003e\n\u003cli\u003eMay ship with either WS2812B or SK6812-based LEDs. They are the same brightness, colour and protocol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRevision History\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs of May 17, 2023\u003c\/strong\u003e - You may get a NeoPixel Jewel with either WS2812B LEDs or SKC6812 LEDs; they are the same protocol and brightness. However, the SKC are more reliable and handle accidental over-volting a little better!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eResources\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWS2812 Datasheet\u003c\/li\u003e\n\u003cli\u003eSK6812 Datasheet\u003c\/li\u003e\n\u003cli\u003eTutorial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePackage Contents\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1x NeoPixel Ring - 16 x 5050 RGBW LEDs w\/ Integrated Drivers - Warm White - 3000K\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Adafruit","offers":[{"title":"Default Title","offer_id":53697507000596,"sku":"chx1787257470049","price":7.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9486\/7220\/files\/neopixel-ring---16-x-5050-rgbw-leds-w-integrated-drivers-warm-white---3000k_1.jpg?v=1787257474"},{"product_id":"neopixel-rgb-5050-led-with-integrated-driver-chip-100-pack-sk6812","title":"NeoPixel RGB 5050 LED with Integrated Driver Chip - 100 Pack (SK6812)","description":"\u003cp\u003eMake your own smart LED arrangement with the same integrated LED that is used in our NeoPixel strip and pixels. This tiny 5050 (5mm x 5mm) RGB LED is fairly easy to solder and is the most compact way possible to integrate multiple bright LEDs to a design. The driver chip is inside the LED and has ~18mA constant current drive so the color will be very consistent even if the voltage varies, and no external choke resistors are required making your design minimal. Power the whole thing with 5VDC and you're ready to rock.\u003cbr\u003e\u003cbr\u003eThis is the 4 pin LED chip version, not 6. It is code compatible and the same over-all shape and functionality but not the same pinout so you cannot use these to replace an 'S chip. If you are designing a new PCB we suggest going with the B, since it has built in polarity protection. Other than that, B and S are the same brightness, and use the exact same code interface.\u003cbr\u003e\u003cbr\u003eThe LEDs are 'chainable' by connecting the output of one chip into the input of another - see the datasheet for diagrams and pinouts. To allow the entire chip to be integrated into a 6-pin package, there is a single data line with a very timing-specific protocol. Since the protocol is very sensitive to timing, it requires a real-time microconroller such as an AVR, Arduino, PIC, mbed, etc. It cannot be used with a Linux-based microcomputer or interpreted microcontroller such as the netduino or Basic Stamp. The LEDs basically have a WS2811 inside, but fixed at the 800KHz 'high speed' setting. Our wonderfully-written Neopixel library for Arduino supports these pixels! As it requires hand-tuned assembly it is only for AVR cores but others may have ported this chip driver code so please google around. An 8MHz or faster processor is required.\u003c\/p\u003e\u003cp\u003eThese raw LEDs are cut from a reel and\/or might be loose. They may not suitable for pick \u0026amp; place + reflow. We recommend these for careful hand soldering only! Comes in a package with \u003cstrong\u003e100 individual LEDs\u003c\/strong\u003e. We have a ready-to-go component for this in the Adafruit EAGLE library\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cdiv id=\"tab-technical-details-content\" class=\"panel-collapse collapse in\"\u003e \u003cdiv class=\"row\"\u003e \u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12\"\u003e\n\u003cul\u003e\n\u003cli\u003eWS2812 Datasheet\u003c\/li\u003e\n\u003cli\u003eSK6812 Datasheet\u003c\/li\u003e\n\u003cli\u003eMay ship with either WS2812B or SK6812-based LEDs. They are the same brightness, color, and protocol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProduct Dimensions: 5.0mm x 5.0mm x 1.5mm \/ 0.2\" x 0.2\" x 0.1\" \u003c\/p\u003e\n\u003cp\u003eProduct Weight: 0.1g \/ 0.0oz \u003c\/p\u003e\n\u003c\/div\u003e \u003c\/div\u003e\n\u003cul id=\"product-files\"\u003e \u003cli\u003e\nWS2812 Datasheet] \u003c\/li\u003e\n\u003c\/ul\u003e \u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-lg-2 col-md-3 col-sm-3 col-xs-4\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-lg-2 col-md-3 col-sm-3 col-xs-4\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e \u003c\/div\u003e","brand":"Adafruit","offers":[{"title":"Default Title","offer_id":53697507229972,"sku":"wwu1787257470805","price":17.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9486\/7220\/files\/neopixel-rgb-5050-led-with-integrated-driver-chip---100-pack-sk6812_1.jpg?v=1787257475"},{"product_id":"adafruit-neopixel-led-strip-with-3-pin-jst-ph-connector-60-ledmeter-05-meter","title":"Adafruit NeoPixel LED Strip with 3-pin JST PH Connector (60 LED\/meter \/ 0.5 Meter)","description":"\u003cp\u003ePlug in and glow, this \u003cstrong\u003eAdafruit NeoPixel LED Strip with JST PH Connector\u003c\/strong\u003e has \u003cstrong\u003e30 total LEDs\u003c\/strong\u003e in a\u003cstrong\u003e \"60 LED per meter\" spacing\u003c\/strong\u003e, and is 0.5 meters long, in classy Adafruit Black. Its not too long, but has lots of glowing action. Perfect for use with a Hallowing, or a custom design with a JST PH socket.\u003c\/p\u003e\n\u003cp\u003eThe strips come in a 0.5 meter reel with three 100mm long wires connected to a \u003cstrong\u003eJST PH 3-pin plug\u003c\/strong\u003e. The other end is sealed. The wires are even nicely color-coded: black for ground, green for signal, red for 3-5VDC power. We use SK6812 LEDs on these strips so you don't need an inline resistor and they work down to 3V logic+power.\u003cbr\u003e\u003cbr\u003eNeoPixels are addressable LEDs. That means, there are 60 RGB LEDs per meter and the strip is half a meter long so you get 30 individually-controlled RGB LEDs! You can set the color of each LED's red, green and blue component with 8-bit PWM precision (so 24-bit color per pixel). The LEDs are controlled by shift-registers that are chained up down the strip so you can shorten the strip if you like by cutting it. Only 1 digital output pin are required to send data down. The PWM is built into each LED-chip so once you set the color you can stop talking to the strip, and it will continue to PWM all the LEDs for you\u003cbr\u003e\u003cbr\u003eThe strip is made of flexible PCB material, and comes in a weatherproof sheathing. You can cut this stuff pretty easily with wire cutters. Of course, you can also connect strips together to make them longer, just watch how much current you need! Chances are you will power these short strips direct from your microcontroller board. You must use a 3-5V DC power supply to power these strips, do not use higher than 6V or you can destroy the entire strip– yikes!\u003c\/p\u003e\n\u003cp\u003eThese LEDs use about 4.8 Watts max (~1 Amps @ 5V) per meter. The max rating is assuming all the LEDs are on full white, usually the actual current for colorful design is less than 1\/3 of the max current. A good power supply is key!\u003c\/p\u003e\n\u003cp\u003eOur detailed NeoPixel Uberguide has everything you need to use NeoPixels in any shape and size. Including ready-to-go library \u0026amp; example code for Arduino compatibles. You can also use these strips with MakeCode or CircuitPython using the NeoPixel software support.\u003c\/p\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cdiv id=\"tab-technical-details-content\" class=\"panel-collapse collapse in\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions with sheathing: 5\u003c\/strong\u003e\u003cstrong\u003e00 x 14 x 6mm\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e60 LEDs per meter\u003c\/li\u003e\n\u003cli\u003eRemovable IP20\/65 weatherproof casing\u003c\/li\u003e\n\u003cli\u003eMaximum 5V @ 60mA draw per LED (all LEDs on full brightness)\u003c\/li\u003e\n\u003cli\u003e5VDC power requirement (do not exceed 6VDC) - no polarity protection\u003c\/li\u003e\n\u003cli\u003e1 integrated RGB LEDs per segment, individually controllable\u003c\/li\u003e\n\u003cli\u003eLED type: SK6812\u003c\/li\u003e\n\u003cli\u003eLED wavelengths: 630nm\/530nm\/475nm\u003c\/li\u003e\n\u003cli\u003eConnector: 3-pin JST PH\u003c\/li\u003e\n\u003cli\u003eProduct Dimensions: 500.0mm x 14.0mm x 6.0mm\u003c\/li\u003e\n\u003cli\u003eProduct Weight: 24.0g \/ 0.8oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul id=\"product-files\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Adafruit","offers":[{"title":"Default Title","offer_id":53697541079316,"sku":"ngk1787258069789","price":9.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9486\/7220\/files\/adafruit-neopixel-led-strip-with-3-pin-jst-ph-connector-60-ledmeter-05-meter_1.jpg?v=1787258074"},{"product_id":"no-foil-flat-back-rainbow-crystals-for-neopixel-leds-100-pack-ss16-discontinued","title":"No-Foil Flat Back Rainbow Crystals for NeoPixel LEDs - 100 pack (SS16) [Discontinued]","description":"\u003cp\u003eBedazzle your board with these \u003cstrong\u003eNo-Foil Flat Back SS16 Rainbow Crystals\u003c\/strong\u003e. They're a lot like the crystals you see decorating clothes, bags and phones. But unlike most crystals you can buy these have no reflective foil on the back, which means they let light shine through and sparkle. This makes them not-so-great for decorating bland or boring things, but really great for \u003cstrong\u003egluing onto LEDs and NeoPixels!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJazz up even more shimmer and sparkle to the Circuit Playground Express, or maybe you have an e-textiles wearables project that needs a little extra flair? Use a small dab of glue to attach right over the opening of a NeoPixel, for an extra bling. Note that the foil is what usually adds a lot of shimmer, and since its gone you won't get that extra glam.\u003c\/p\u003e\u003cp\u003eComes in a pack of 100, so it's OK if you drop some on the floor.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cdiv id=\"tab-technical-details-content\" class=\"panel-collapse collapse in\"\u003e \u003cul\u003e\u003cli\u003eSingle crystal: 3.7 x 1.3mm\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul id=\"product-files\"\u003e \u003c\/ul\u003e \u003c\/div\u003e","brand":"Adafruit","offers":[{"title":"Default Title","offer_id":53697541210388,"sku":"zqh1787258071476","price":1.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9486\/7220\/files\/no-foil-flat-back-rainbow-crystals-for-neopixel-leds---100-pack-ss16-discontinue_1.jpg?v=1787258076"},{"product_id":"neopixel-triple-ring-board-with-44-thru-hole-leds-66mm-diameter-discontinued","title":"NeoPixel Triple-Ring Board with 44 Thru-Hole LEDs (66mm Diameter) [Discontinued]","description":"\u003cp\u003eWhether they're rings, strips, panels, matrices, we love glowing up projects with LEDs. And here's an interesting new board! Is it half of an electronic Oreo cookie? Nay! It's a \u003cstrong\u003eNeoPixel Triple-Ring Board with Thru-Hole LEDs\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis board is dotted with 44 adorable bubble-shaped lightly-diffused 5mm NeoPixel LEDs. Use just like any NeoPixel ring or strip, power with 5V and send it WS2812\/NeoPixel signals. The signal pads on the bottom are labeled \u003cstrong\u003eDI\u003c\/strong\u003e for data input, and \u003cstrong\u003eDO\u003c\/strong\u003e for data output (to other rings).\u003c\/p\u003e\n\u003cp\u003eThe diffused LEDs have an interesting look compared to our other flat rings, and we like the multi-ring effect.\u003c\/p\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cdiv id=\"tab-technical-details-content\" class=\"panel-collapse collapse in\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-lg-12 col-md-12 col-sm-12 col-xs-12\"\u003e\n\u003cul\u003e\n\u003cli\u003eDiameter: 66mm\u003c\/li\u003e\n\u003cli\u003eOverall Height: 9mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProduct Weight: 18.4g \/ 0.6oz\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul id=\"product-files\"\u003e\n\u003cli\u003eDatasheet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Adafruit","offers":[{"title":"Default Title","offer_id":53697541308692,"sku":"soh1787258072657","price":20.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/9486\/7220\/files\/neopixel-triple-ring-board-with-44-thru-hole-leds-66mm-diameter-discontinued_1.jpg?v=1787258077"}],"url":"https:\/\/regalwearstore.shop\/collections\/neopixels.oembed","provider":"My Store","version":"1.0","type":"link"}